Girl Rising is a nonprofit focused on girls’ education and empowerment. Since 2009, Girl Rising has used the power of storytelling to change the way the world sees and values girls. Together with partners, Girl Rising launches high-profile campaigns to bring visibility to the most pressing issues that girls face and advocate for dismantling the barriers that hold them back.
The Start of Our Journey Together
Girl Rising has long been committed to measuring the impact of its campaigns and programs. Staff worked tirelessly to assess reach and audience engagement and compare benchmark indicators throughout the lifespan of a program or campaign. However, as Girl Rising’s reach continued to expand globally, the process of measuring and reporting on impact became increasingly tedious and time-consuming, relying heavily on Excel spreadsheets to track reach.
Centralized Impact Monitoring and Reporting
Girl Rising implemented Amp Impact on the Salesforce Platform to centralize its impact monitoring and reporting, replacing manual spreadsheet tracking with a single system for measuring reach, audience engagement, and benchmark indicators across all of its programs and campaigns.
“Before Amp Impact, our Program Team tracked their reach through Excel spreadsheets. This was a difficult system and process for us to manage, and it became time-consuming for us to compile our reach numbers.”
– Samantha Boynton, Program Advisor, Girl Rising