Impact Measurement Strategy

Building a clear framework for measuring your impact and sharing your impact story.

The challenge

Organizations are accountable to funders, participants, and boards, and the data collected should connect to a clear picture of impact. We've seen indicators inherited from old log frames, retrospective time-consuming reporting, and a lack of confidence in indicator results. We build a measurement approach to support your full programmatic efforts.

  • International NGOs preparing for a new program cycle or funder requirement
  • Foundations designing a grantmaking strategy that needs shared indicators across a portfolio
  • Social enterprises building investor-ready impact reporting for Series A or beyond
  • Organizations mid-project implementation that has data but no clear theory of change tying it together
  • Government or UN agencies standardizing impact metrics across country offices

Our solutions

Theory of change

A visual and narrative articulation of how your work creates change.

Indicator library

A curated, prioritized set of indicators with definitions and data sources.

Measurement framework document

A complete reference guide for staff, partners, and funders, as relevant.

Data collection mapping

A summary of what to collect, when, and through which systems.

Recommendations report

A forward-looking roadmap connecting your measurement approach to data systems.

Our Approach

Vera brings 15+ years of social sector experience to impact measurement. Our process moves through five stages:

Discovery

We learn your mission, stakeholder landscape, existing data ecosystem, and existing impact measurement frameworks (as necessary). 

Why Vera?

Vera helps organizations unlock the full potential of their data, advancing transparency, accountability, and data-informed decisions.

Related Services

Organizations using this service often also explore:

FAQs

Quick answers to common questions to help your team master new data strategies. 

Do we need an existing theory of change to start?

No. Many engagements begin with helping organizations build or rebuild their theory of change from the ground up.

Most Impact Measurement Strategy engagements run 2–8 weeks, depending on organizational complexity, the number of programs in scope, the maturity of current assets, and your organization's specific needs. We build a consulting engagement to align with your engagement goals.

Your team will participate in discovery workshops and review sessions. We co-build this framework, and we reach the best outcomes when your program and data staff are actively involved.

Turn your program data into the evidence that attracts investment, grows your organization, and advances your mission.

Chat with an impact expert

Ready to connect with our impact experts?